Welcoming Radio Stations
Please notify management of your radio promotional partners so we can support your campaign.
Radio Ticket Purchases
For stations wishing to purchase tickets, send them the RADIO TICKET PURCHASE FORM and have them send the completed form to your Borman Entertainment representative for approval and processing.
Radio Promotion Forms
We have radio promotion forms when soliciting radio that are available for your convenience.
When approaching radio stations for proposals, ask them first to submit the PRE-SALE RADIO PROMO FORM which covers the time period from initial announce through the public on sale date.
The MAINTENANCE RADIO PROMO FORM covers the time period from the on sale date until the week of the show. Stations may wait to submit this form until after the on sale date.
Day of show events must be cleared in advance. Complete the DAY OF SHOW / EMCEE FORM and return it to artist management for approval. NOTE: this form is to be completed by THE PROMOTER, not the radio station. We created the form to make sure that the station, venue, promoter, and management are all on the same page with regard to remotes, vans, inflatables, handouts, emcees, signage, and so forth. Also note that radio stations are permitted to broadcast live from their setups; broadcasting from the backstage area, however, is prohibited.
DOWNLOADABLE FORMS
Radio Promotion Ideas
Below are several promotional ideas you can utilize at radio in support of the tour. Please copy and paste to forward any of these to radio; they can then alter them to fit their programming style and incorporate them into their proposals. Whether you choose to use one of these ideas or your own, we ask that any promotions be focused on Keith and/or his music.
HIGH Promotions
“Straight Line” Text Promotion
Keith Urban is coming to (market) and we’re your “Straight Line” to win tickets to see him liveon (date/venue). When you hear “Straight Line” play this hour, text Straight Line to (station shortcode) for your chance to win!
Finish the “Straight Line” Contest
Listeners will be given the first line of a Keith Urban song, and they must supply the next line of that song as well as the name of the song to qualify for a chance to win tickets to the show.
The Last Time You Got HIGH with Keith Urban
Fans will post pictures with their friends about the last time they got “HIGH” at a Keith Urban concert with their friends — they must use the tour title — HIGH AND ALIVE — to qualify and tag the station! Each eligible post will be qualified to win the grand prize! The Morning Show (or Air Talent) will pick the winner.
Keith Urban’s "Messed Up As Me" Contest
Get “Messed Up As” Keith Urban and get a chance to win a pair of great seats to see him in concert at _______on _______. The promoter will provide the tickets. Find Keith’s sounder HERE.
Be a Shoe-In to Win Tickets to see Keith Urban live.
On socials, listeners can submit a photo of their custom-painted “Chuck Taylors” with specific Keith Urban art – could be the superstar’s likeness, imagining one of the songs on his new album, HIGH, or how Keith’s music makes you feel and just tag the station and “Chuck Taylors.” Five winners – chosen by the airstaff – will receive a pair of tickets to Keith’s show on _______________.
HIGH/Low Contest:
Listeners call in to play the “High or Low” game to win tickets to see Keith Urban live. The game involves guessing whether a number, fact or item is “higher” or “lower” than the one provided by the host. Winners get a pair of tickets to see Keith Urban live.
QUESTIONS:
Did Keith Urban move to Nashville/America in 1993 or was it a year higher or lower? ANSWER: Lower, 1992
Did Keith Urban receive his first-ever musical instrument higher or lower than age 5? ANSWER: Lower, A ukulele when he was four-years-old.
Was Keith Urban higher or lower than 11 years old when he first performed at country music festivals? ANSWER: Lower, 10
Does keith urban have higher or lower than 7 studio albums? ANSWER: Higher, 13
Does he have higher or lower than 20 number 1 songs? ANSWER: Higher, 24
Does Keith Urban have higher or lower than 7 Grammy awards? ANSWER: Lower, 4
Does Keith Urban have higher or lower than 10 CMA Awards? ANSWER: Higher, 13
Does Keith Urban’s latest album “HIGH” have higher or lower than 13 songs? ANSWER: Lower, 12
Does Keith Urban have higher or lower 10 Academy of Country Music Awards? ANSWER: Higher, 12
Was Keith Urban inducted into the Grand Ole Opry higher or lower than 2015? ANSWER: Lower, 2012
Holiday Promotions
Four on the Fourth
4-pack giveaway
When you hear the Keith Song of the Day, be the X caller/or Text to Win with the title of the song to enter for your chance to win the 4-pack of tickets to Keith Urban’s show.
“Red, White & Keith”
This Fourth of July, we’re celebrating America’s 249th birthday with a Star-Spangled Ticket Giveaway -- your shot to win FREE tickets to see Keith Urban live on his HIGH AND ALIVE WORLD TOUR!
Listen all weekend long for the Keith Cue to Call. When you hear it, be caller #4 and you’re in to win your way into the show of the year!
Bonus chance: Text “FIREWORKS” to [station code] for an extra entry!
This Independence Day, you bring the BBQ, and we’ll bring the party. Only from your hometown station for country and Keith Urban [station id].
This Summer, we’re lighting up your summer with KEITH URBAN tickets. Just listen for the Keith Urban song of the day — be Caller #4 — and you could be heading to the HIGH AND ALIVE WORLD TOUR to sing along with your favorite Keith Urban songs.
Keith Urban “Firecracker Trivia”
Ask one Keith Urban trivia question (could be about his songs, career with fun 4th of July facts mixed in).
First person to get all 4 questions right wins tickets to the show.
General Promotions
Wild Hearts Promo
What makes your Heart Wild? Listeners will post on social media/online with what makes their Heart go Wild… Kids/Family/Keith Urban/Travel/best personal story. ______ will read the best Heart going Wild moments on-air. One Grand prize winner will wins front row tickets or pit tickets.
"The Fighter" Carpool Karaoke
Show off your karaoke skills! Post a video of you and a friend/friends singing to "The Fighter" in the car, just like Keith and Nicole! Winners will get a pair of front row or pit tickets. You can also choose runners-up to receive tickets. Click here for an example of a winning video.
Get On Keith’s Guest List
Call in to win a chance to be on Keith Urban’s guest list for his upcoming show! Click here for an audio liner to accompany this promotion.
Our Favorite Soldiers "Coming Home"
Listeners can call, text, or post on social media to submit their stories of their beloved military members "Coming Home". Winners will be chosen at random to win a pair of tickets to see Keith Urban in concert. You could also have them be caller xx when "Coming Home" is played and share their stories on-air to automatically win tickets.
Little Bit Of Everything (For Outdoor Shows)
The grand prize in this promotion is --you guessed it--a Little Bit Of Everything! A pair of premium tickets, a limo ride to the show OR VIP parking, food and beverages at the venue OR dinner before the show, product from the label and who knows what else?! The sponsoring station determines how this incredible prize will be given away. Note: the winner must be selected no later than the day before the show. Promoter provides tickets, passes, VIP parking and food/beverage coupons at venue. Station provides limo, dinner outside venue, and product from the label.
Little Bit Of Everything (For Arena Shows)
The grand prize in this promotion is --you guessed it--a Little Bit Of Everything! A pair of premium tickets, a limo ride to the show OR VIP parking, food and beverages at the venue OR dinner before the show, product from the label and who knows what else?! The sponsoring station determines how this incredible prize will be given away. Note: the winner must be selected no later than the day before the show. Promoter provides tickets, passes, VIP parking and food/beverage coupons at venue. Station provides limo, dinner outside venue, and product from the label.
What the Bleep?
A line of a Keith Urban song will be played with one word bleeped out. Listeners have to call in and correctly identify the bleeped out word. The first caller to guess correctly wins!
Last Word Game
Listeners will be given the first line of a Keith Urban song, and they must supply the next line of that song as well as the name of the song.
Beat the Blues Week(end) of Winning
This promotion can be altered to fit best with your station. Station will offer a "Beat the Blues Week of Winning" with a pair of tickets given away each day during the morning, midday, or afternoon drive. Everyone who wins throughout the week qualifies for the grand prize of front row or pit tickets! Click here for the audio liner for this promotion.
Look What I Found "Somewhere In My Car"
A local country radio station sponsors the contest. To enter, each contestant submits a photograph of an item that they have recently found “somewhere in my car.” The more unusual the item, the better! The morning show (or air talent) will be looking for the oldest/most outrageous/most unusual/most disgusting items among the entries. Examples might include old concert tickets, a fossilized french fry, a large sum of money, a missing key or a bill that was never paid. At the direction of the station, contestants will post their entries on the station’s social media (create a hashtag like #wxyzsomewhereinmycar). Ten winners will be selected by air talent from the radio station and their photos will be posted on socials. Each winner receives a pair of tickets to Keith’s upcoming concert. The entry chosen by the air talent wins a pair of front row tickets! Here is the audio liner for this promotion.
Keith Urban Tickets Are "Somewhere In My Car"
This contest will be hosted by a local country radio station. A local car dealership, selected by the station, will also be involved. Pairs of Keith Urban concert tickets will be placed in several brightly-colored envelopes and hidden throughout a new car in the dealership showroom. Station listeners are invited to visit the dealership for an opportunity to play the “Somewhere In My Car” game. Each contestant will have one minute to find one of the ticket envelopes. If he/she finds an envelope, they win the tickets that are inside. If he/she does not find an envelope within the allotted minute, they win another station prize of lesser value. Front row tickets, pavilion tickets, and lawn tickets will be included in the various envelopes. When all envelopes are found, the contest moves to another car in the showroom. This can be repeated until all desired tickets are given away. If a dealership is not utilized, the station can use their station’s vehicle to hide the envelopes.
Keith Urban Trivia Questions
Click here for trivia questions!
Audio Liners
Please share these liners with radio stations where applicable. Some liners are designed for specific promotions only (these are also listed under the corresponding promotions). Others can be used for giveaway of tickets and backstage passes. Click to download liners.