Welcoming Radio Stations
Please notify management of your radio promotional partners so we can support your campaign.
Radio Ticket Purchases
For stations wishing to purchase tickets, send them the RADIO TICKET PURCHASE FORM and have them send the completed form to your Borman Entertainment representative for approval and processing.
Radio Promotion Forms
We have radio promotion forms when soliciting radio that are available for your convenience.
When approaching radio stations for proposals, ask them first to submit the PRE-SALE RADIO PROMO FORM which covers the time period from initial announce through the public on sale date.
The MAINTENANCE RADIO PROMO FORM covers the time period from the on sale date until the week of the show. Stations may wait to submit this form until after the on sale date.
Day of show events must be cleared in advance. Complete the DAY OF SHOW / EMCEE FORM and return it to artist management for approval. NOTE: this form is to be completed by THE PROMOTER, not the radio station. We created the form to make sure that the station, venue, promoter, and management are all on the same page with regard to remotes, vans, inflatables, handouts, emcees, signage, and so forth. Also note that radio stations are permitted to broadcast live from their setups; broadcasting from the backstage area, however, is prohibited.
DOWNLOADABLE FORMS
Radio Promotion Ideas
Below are several promotional ideas you can utilize at radio in support of the tour. Please copy and paste to forward any of these to radio; they can then alter them to fit their programming style and incorporate them into their proposals. Whether you choose to use one of these ideas or your own, we ask that any promotions be focused on Keith and/or his music.
Holiday Promotions
KEITH URBAN HALLOWEEN PROMOTIONS:
The “Haunted Straight Line” Contest
Listeners call in (or text in) for a chance to walk the Haunted Straight Line. Each contestant is challenged on-air with a spooky twist – they have to answer a set of rapid-fire Halloween trivia questions without breaking their “straight line” of correct answers. One wrong answer “breaks the straight line,” and they’re out. If they keep their line straight all the way, they win a pair of tickets to see Keith Urban in concert. Can be a combo of Halloween pop culture with Keith Urban questions (“What Halloween movie features ‘The Sanderson Sisters’?” “What Oscar winning actress stars with Sandra Bullock in ‘Practical Magic’?” etc.)
Some ‘Ghost’ Like You (or Some Mummy Like You)
Each day leading up to Keith’s show, the station will post on socials a photo of Keith, a celebrity or other country artist or even a Halloween character that has been blurred (aka “ghosted”/“mummified"). Listeners can call in or text their guess. Correct guesses get entered to win Keith Urban tickets and station merch.
Keith Or Treat Costume Challenge
Listeners dress up as Keith Urban or give him a Halloween twist (Zombie Keith, Vampire Keith)…Funniest or most creative costume wins a pair of tickets to see Keith live. Post photos on station socials and website—you could have other listeners vote on best costume.
Pumpkin Picking with Keith Urban
Station sets up a live broadcast at a local pumpkin patch. Fans stop by to “pick a pumpkin” from a patch of numbered pumpkins – some contain candy; two others have a pair of Keith Urban tickets attached (digital, of course).
Costume Karaoke: Keith Edition
Listeners submit videos of themselves dressed in Halloween costumes performing a Keith urban song. The most creative/funny entry wins tickets and a Halloween-themed prize pack (to be supplied by station).
Trick or Treat With Keith
Talent plays a snippet of a Keith Urban song – but reversed, slowed down and/or mashed with spooky effects. Caller guesses the song title correctly = treat (Keith Urban tickets). If they’re wrong, it’s a trick (and they get nothing OR a bag of candy/small station swag).
Pumpkin Carving Contest
Carve your Halloween pumpkin to look like Keith! Entrants send photos of their carved pumpkins to the station, which posts them on its website. The pumpkin judged to be the best gets a pair of prime tickets to Keith’s concert!
Paint Your Pumpkin Blue
Blue Ain’t Your Color, but it looks good on a pumpkin! Take a photo of your blue pumpkin and enter it in the Paint Your Pumpkin Blue contest! Everyone who submits an entry has a chance to win! After submission deadline, (station) will hold a random drawing among entries and the winner receives a pair of Keith Urban tickets and a jar of blue candy!
Bag of Tricks
Create a prize board (or bag of envelopes) and number them then “fill” them with mixed prizes: candy, station merch, small gag gifts and a pair of Keith Urban tickets. Listeners who call in “pick from the bag” (pick a number) and they win the prize that correlates to the number chosen.
Smash Your Halloween Pumpkin and Share The Video To Win Tickets
So, Halloween is over, so make your Jack-O-Lantern a thing of the past. It still might have some value, like a pair of tickets to Keith’s concert! Take a video of yourself smashing your Halloween pumpkin to bits, and don’t forget to be creative! Remember all those great Ice Bucket Challenge videos? The most “smashing” video wins a pair of top-priced tickets to Keith’s concert!
BACK-TO-SCHOOL
(Tie-in with trivia questions)
“Go Back to School with Keith Urban”
Class is in session, and your subject (major) is Keith Urban! Each weekday at (time), listen for your chance to play “Urban 101.” If you can pass our pop quiz on Keith trivia, you’ll get a chance to win a pair of tickets to Keith’s show.
“Fill the Bus With Keith Urban — a Back-to-School Ticket Giveaway”
It’s time to give back and get a chance to see Keith Urban live! We’re (station) teaming up with [local school charity/program] for our “Fill the Bus” school supply drive to help students in our community start the year strong. When you donate, you’ll be entered for a chance to score a pair of tickets to see Keith Urban live!
Drop off school supplies at any participating location (see list at station website), snap a photo of your donation and upload it to station socials and tag @[stationhandle] with #fillthebuswithkeith
HIGH Promotions
“Straight Line” Text Promotion
Keith Urban is coming to (market) and we’re your “Straight Line” to win tickets to see him liveon (date/venue). When you hear “Straight Line” play this hour, text Straight Line to (station shortcode) for your chance to win!
Finish the “Straight Line” Contest
Listeners will be given the first line of a Keith Urban song, and they must supply the next line of that song as well as the name of the song to qualify for a chance to win tickets to the show.
The Last Time You Got HIGH with Keith Urban
Fans will post pictures with their friends about the last time they got “HIGH” at a Keith Urban concert with their friends — they must use the tour title — HIGH AND ALIVE — to qualify and tag the station! Each eligible post will be qualified to win the grand prize! The Morning Show (or Air Talent) will pick the winner.
Wildside (For Outdoor Shows)
Ready to showcase your “Wildside” with Keith Urban? Here’s your chance to win a grand prize to Keith Urban’s HIGH AND ALIVE WORLD TOUR? The grand prize in this promotion is --you guessed it-- A pair of premium tickets, a limo ride to the show OR VIP parking, food and beverages at the venue OR dinner before the show and who knows what else?! The sponsoring station determines how this incredible prize will be given away pending management approval. Note: the winner must be selected no later than two days before the show. Promoter provides tickets, passes, VIP parking and food/beverage coupons at venue. Station provides limo and dinner outside venue.
Keith Urban’s "Messed Up As Me" Contest
Get “Messed Up As” Keith Urban and get a chance to win a pair of great seats to see him in concert at _______on _______. The promoter will provide the tickets. Find Keith’s sounder HERE.
Be a Shoe-In to Win Tickets to see Keith Urban live.
On socials, listeners can submit a photo of their custom-painted “Chuck Taylors” with specific Keith Urban art – could be the superstar’s likeness, imagining one of the songs on his new album, HIGH, or how Keith’s music makes you feel and just tag the station and “Chuck Taylors.” Five winners – chosen by the airstaff – will receive a pair of tickets to Keith’s show on _______________.
HIGH/Low Contest:
Listeners call in to play the “High or Low” game to win tickets to see Keith Urban live. The game involves guessing whether a number, fact or item is “higher” or “lower” than the one provided by the host. Winners get a pair of tickets to see Keith Urban live.
QUESTIONS:
Did Keith Urban move to Nashville/America in 1993 or was it a year higher or lower? ANSWER: Lower, 1992
Did Keith Urban receive his first-ever musical instrument higher or lower than age 5? ANSWER: Lower, A ukulele when he was four-years-old.
Was Keith Urban higher or lower than 11 years old when he first performed at country music festivals? ANSWER: Lower, 10
Does keith urban have higher or lower than 7 studio albums? ANSWER: Higher, 13
Does he have higher or lower than 20 number 1 songs? ANSWER: Higher, 24
Does Keith Urban have higher or lower than 7 Grammy awards? ANSWER: Lower, 4
Does Keith Urban have higher or lower than 10 CMA Awards? ANSWER: Higher, 13
Does Keith Urban’s latest album “HIGH” have higher or lower than 13 songs? ANSWER: Lower, 12
Does Keith Urban have higher or lower 10 Academy of Country Music Awards? ANSWER: Higher, 12
Was Keith Urban inducted into the Grand Ole Opry higher or lower than 2015? ANSWER: Lower, 2012
General Promotions
Wild Hearts Promo
What makes your Heart Wild? Listeners will post on social media/online with what makes their Heart go Wild… Kids/Family/Keith Urban/Travel/best personal story. ______ will read the best Heart going Wild moments on-air. One Grand prize winner will wins front row tickets or pit tickets.
"The Fighter" Carpool Karaoke
Show off your karaoke skills! Post a video of you and a friend/friends singing to "The Fighter" in the car, just like Keith and Nicole! Winners will get a pair of front row or pit tickets. You can also choose runners-up to receive tickets. Click here for an example of a winning video.
Get On Keith’s Guest List
Call in to win a chance to be on Keith Urban’s guest list for his upcoming show! Click here for an audio liner to accompany this promotion.
Our Favorite Soldiers "Coming Home"
Listeners can call, text, or post on social media to submit their stories of their beloved military members "Coming Home". Winners will be chosen at random to win a pair of tickets to see Keith Urban in concert. You could also have them be caller xx when "Coming Home" is played and share their stories on-air to automatically win tickets.
Little Bit Of Everything (For Outdoor Shows)
The grand prize in this promotion is --you guessed it--a Little Bit Of Everything! A pair of premium tickets, a limo ride to the show OR VIP parking, food and beverages at the venue OR dinner before the show, product from the label and who knows what else?! The sponsoring station determines how this incredible prize will be given away. Note: the winner must be selected no later than the day before the show. Promoter provides tickets, passes, VIP parking and food/beverage coupons at venue. Station provides limo, dinner outside venue, and product from the label.
Little Bit Of Everything (For Arena Shows)
The grand prize in this promotion is --you guessed it--a Little Bit Of Everything! A pair of premium tickets, a limo ride to the show OR VIP parking, food and beverages at the venue OR dinner before the show, product from the label and who knows what else?! The sponsoring station determines how this incredible prize will be given away. Note: the winner must be selected no later than the day before the show. Promoter provides tickets, passes, VIP parking and food/beverage coupons at venue. Station provides limo, dinner outside venue, and product from the label.
What the Bleep?
A line of a Keith Urban song will be played with one word bleeped out. Listeners have to call in and correctly identify the bleeped out word. The first caller to guess correctly wins!
Last Word Game
Listeners will be given the first line of a Keith Urban song, and they must supply the next line of that song as well as the name of the song.
Beat the Blues Week(end) of Winning
This promotion can be altered to fit best with your station. Station will offer a "Beat the Blues Week of Winning" with a pair of tickets given away each day during the morning, midday, or afternoon drive. Everyone who wins throughout the week qualifies for the grand prize of front row or pit tickets! Click here for the audio liner for this promotion.
Look What I Found "Somewhere In My Car"
A local country radio station sponsors the contest. To enter, each contestant submits a photograph of an item that they have recently found “somewhere in my car.” The more unusual the item, the better! The morning show (or air talent) will be looking for the oldest/most outrageous/most unusual/most disgusting items among the entries. Examples might include old concert tickets, a fossilized french fry, a large sum of money, a missing key or a bill that was never paid. At the direction of the station, contestants will post their entries on the station’s social media (create a hashtag like #wxyzsomewhereinmycar). Ten winners will be selected by air talent from the radio station and their photos will be posted on socials. Each winner receives a pair of tickets to Keith’s upcoming concert. The entry chosen by the air talent wins a pair of front row tickets! Here is the audio liner for this promotion.
Keith Urban Tickets Are "Somewhere In My Car"
This contest will be hosted by a local country radio station. A local car dealership, selected by the station, will also be involved. Pairs of Keith Urban concert tickets will be placed in several brightly-colored envelopes and hidden throughout a new car in the dealership showroom. Station listeners are invited to visit the dealership for an opportunity to play the “Somewhere In My Car” game. Each contestant will have one minute to find one of the ticket envelopes. If he/she finds an envelope, they win the tickets that are inside. If he/she does not find an envelope within the allotted minute, they win another station prize of lesser value. Front row tickets, pavilion tickets, and lawn tickets will be included in the various envelopes. When all envelopes are found, the contest moves to another car in the showroom. This can be repeated until all desired tickets are given away. If a dealership is not utilized, the station can use their station’s vehicle to hide the envelopes.
Keith Urban Trivia Questions
Click here for trivia questions!
Audio Liners
Please share these liners with radio stations where applicable. Some liners are designed for specific promotions only (these are also listed under the corresponding promotions). Others can be used for giveaway of tickets and backstage passes. Click to download liners.